National health club chain, Planet Fitness has opened its doors for business in Melrose right in the heart of The Hub on 3rd Avenue and East 151st Street. Now accepting new members for just $1 down and $10 / month, the facility will officially open January 2012 – just in time for those New Year resolutions. In the meantime, newly signed up members can work out at any other Planet Fitness for no additional charge until the gym officially opens.
In the coming days we will explore what impact a low-cost national chain gym will have on the local, more established gyms of the area.
It’s a double-edged sword because the South Bronx is in desperate need for more health clubs due to the high rates of obesity, heart disease and diabetes in the area but how will the small mom and pop gyms survive with such competition?